The emergence of kraft shopping bags has changed the traditional thinking that people’s shopping can only be limited by the number of items that can be carried with both hands, and it has also made consumers no longer worry about not being able to carry them, which reduces the pleasant experience of shopping itself.
It might be an exaggeration to say that the birth of the kraft shopping bag has driven the development of the entire retail industry, but it at least revealed to merchants that until the customer’s shopping experience becomes as comfortable, easy and convenient as possible, you simply cannot Predict exactly how much consumers will buy. It is also this point that attracted the attention of latecomers to the consumer shopping experience, and also promoted the development of supermarket shopping baskets and shopping carts.
In the more than half a century since then, the development of kraft paper shopping bags can be said to be smooth sailing. The improvement of materials has made its load-bearing capacity continue to increase, and its appearance has become more and more beautiful. Manufacturers have printed various trademarks and patterns on kraft paper. On the bag, enter the shops in the streets and alleys.
Until the mid-20th century, the emergence of plastic shopping bags became another major revolution in the history of shopping bags. It eclipses the once-popular kraft shopping bags with advantages such as being thinner, stronger and cheaper to manufacture. Since then, plastic bags have become the first choice for living consumption, while cowhide bags have gradually “relegated to the second line”. Finally, the kraft shopping bags that have passed away can only be used in the packaging of a few skin care products, clothing, books, and audio-visual products under the guise of “nostalgia”, “nature” and “environmental protection”.
However, with the global prevalence of “anti-plastic”, environmentalists have begun to turn their attention to ancient kraft shopping bags. Since 2006, McDonald’s China has gradually implemented a kind of kraft shopping bag with thermal insulation properties to hold take-out food in all stores to replace the use of plastic food bags.
This move has also received positive responses from other businesses, such as Nike, Adidas and other big consumers of plastic bags, who have begun to use high-quality kraft paper bags to replace plastic shopping bags.